It is the year 2016. Yes, it is near future.
Your toilet seat is a thing on the Internet!
It comes with "enhanced visual discovery of new products". That's right. It inserts ads on to your phone as you're reading, well... in the morning.
Twitter introduces an enhanced advertising version of tweet tags that won't cut into your 140 chars of awesomeness. Your toilet seat uses this to now intercept your tweets with strategically placed "tweeted from the awesome ItsaThing toilet seat" tag. At first you try to opt-out, but the advertising lobby is clever. You give up.
After a few friends' toilet seats auto-retweet, you begin to like it too.
You make new friends through retweeted conversations from the toilet seat.
A Telco launches a ZeroTariff plan for a competing ItsaDifferentThing toilet seat - and starts silently blocking all other seats. You choose to buy those ItsaDifferentThing toilet seats. Out of your own free will, of course.
Welcome to 2016.
Future style of business :)
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